Terrific. But how does any of this help you make decisions? How does it make you different from your competitors? No matter what you do — create, manufacture, invest, govern, build, plan, encourage, design — you do it for a reason beyond money.
It means something. Meaning, why we do what we do, is our most valuable asset. This is how we attract investment and great people, customers and clients, fans. Yet most of us have no idea what we mean.